Sr. Director of Marketing
Colleague
Scottsdale, Arizona
Erica has over 20 years of marketing and communications experience in the non-profit and blood banking industries. She joined Vitalant in August 2020.
She is currently a Senior Director, Marketing focusing on key audiences and initiatives such as platelet donation, donation centers, plasma and sickle cell donors. Erica attended Ball State University where she received a bachelor’s degree in journalism. She is a Certified ANA Marketing Professional and Yellow Belt in Six Sigma.
Outside of Vitalant, Erica enjoys reading, going to the lake and all things pop culture. She lives in Fort Wayne, Indiana with her husband and two children, Brady and Carson. Sport activities, especially travel baseball season, keep us busy!
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