Establishing a Patient Blood Management Virtual Clinic: Enhancing Care, Expanding Access, and Driving Revenue

Proposed Session Description: Patient Blood Management (PBM) programs have consistently demonstrated their ability to improve clinical outcomes, enhance patient safety, and generate measurable organizational value. Traditionally, however, PBM programs have not been structured with revenue generation as a primary objective. The expansion of telehealth offers new opportunities for PBM programs to enhance clinical impact while creating sustainable revenue streams. Anemia remains common yet frequently underdiagnosed and undertreated, and many specialists lack the capacity to manage large volumes of cases. Virtual PBM clinics can address this gap by improving access to anemia care while establishing a scalable and financially sustainable service model. The presentation will provide a detailed look at the clinic’s structure and workflow, including strategies for overcoming operational challenges and lessons learned throughout the process.

Our 18-hospital health system spanning Ohio and Florida launched the virtual PBM clinic for Ohio only locations in July 2025, and within two months, patient demand exceeded capacity. By September 2025, patient demand had exceeded initial capacity, necessitating the implementation of an "orders-only" workflow to initiate treatment for urgent cases prior to a scheduled virtual visit. Within the first six months of operation, the clinic completed over 1,000 virtual visits and treated an additional 500 patients through the "orders-only" approach. During this period, the program generated approximately $500,000 in revenue, demonstrating the financial sustainability and scalability of the virtual clinic model. The rapid expansion and success of the program necessitated the addition of a second advanced practice provider to accommodate increasing patient demand and ensure continued access to care. This presentation will provide attendees with actionable insights into the fundamental components required to launch a virtual PBM clinic, including referral mechanisms, evaluation protocols, documentation, and integration with existing electronic medical record systems. The session will highlight potential of the virtual clinic to improve patient care, expand access to comprehensive anemia management, and generate sustainable revenue for healthcare organizations.